We opted here for a more rugged palette of colours to reflect the professional-grade performance of this new range of lubricants, greases and cleaners. We also created the concept of a background made up of various everyday tools, displayed on a pegboard, making it clear that this range forms an essential part of every toolbox.

These designs formed the basis of a range of materials, including trade ads, wholesale leaflets and roller banners, becoming an essential part of WD-40’s marketing toolkit.